Our approach
We start by determining what you want to know and which research method that requires. This can be a qualitative or a quantitative research study, or a combination of both. Once we have established this, we then decide the key areas to be assessed. Questionnaires will be prepared and we start interviewing, often with state-of-the-art mobile survey computers. This helps make our research study reliable, effective and time efficient, and gives you instant access to the results.
Quantitative Research:
- Field research
Qualitative Research:
- Focus groups
- 1-1 interviews
- Mystery shopping
Some of our Research packages:
- Customer satisfaction assessment
- Employee satisfaction assessment
- Corporate image assessment
- Brand positioning