Six times a week, a sturdy sea-going vessel called the Mermaid, takes people out to the island of Klein Curaçao for a relaxing day on the island. 

The Challenge

There is fierce competition between the providers of trips to Klein Curaçao. Although the Mermaid has a specific target group and is doing extremely well, the new owners of the vessel are eager to further grow its clientele base. There is however a lack of resources in the Marketing & Sales areas to (jointly) determine the opportunities for growth and to simply execute what needs to be done.

The solution

The new owner approached BridgeGaps to identify areas for growth and to write a well thought Strategic Marketing Plan. The Mermaid held strategy sessions with BridgeGaps on a weekly basis.

The result

A Strategic Marketing Plan 2023-2025 with a renewed vision, mission, clear sales targets for each year, the strategies to achieve those, specific actions, deliverables and timelines. The Plan is currently (2023/2025) being executed and at the end of 2024 a growth of 20% compared to 2022 is expected.